Ian Haugh - CFO of Smart Green Shipping Alliance

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Ian Haugh has spent nearly 40 years in financial and organisational management in a number of senior roles ranging from managing a UK subsidiary of a multi-national banking corporation, to running a UK top 100 Law firm.

He oversaw the turnaround and sale to Spanish renewables giant Gamesa of the B9 Energy group - at the time the largest independent wind farm operation, management and maintenance company in the UK

Ian was made a Fellow of the Chartered Institute of Certified Accountants in 1994. His financial expertise is the enabler of his management successes.

To complement his core business skills Ian has been supporting people in his teams to perform beyond their own perceived limitations. He has studied psychology for more than 20 years, becoming a Psychology of Vision Advanced Trainer in 2005.  He co-authored ‘The Fundamentals of Success’

He believes passionately that business has a crucial part to play in meeting the environmental and economic challenges we now face.

Ian is an Executive Director of two companies as well as retaining a small number of coaching clients. He is also a very enthusiastic Liverpool FC fan.

collaboration is key

SGSA collaborates with world-leading racing yacht designers at Humphreys Yacht Design and Wolfson Unit at Southampton University combining their expertise with commercial naval architects. SGSA is supported by the Institution of Mechanical Engineers and marine engineers at world-leading ship yards. We work with Lloyds Register to ensure the new designs are safe and compliant.


We are proud to work alongside Ultrabulk exploring the development of a commercially and technically viable retrofit solution for Drax Power Station, Europe’s largest decarbonisation project, importing biomass - using renewables to move renewables.


Our project teams visit ports, ships and cargo owners to co-create viable solutions.

The UCL shipping consultancy UMAS enables our deep understanding of the existing maritime system.

Group Partners help us all shape our collective vision through their Structured Visual Thinking method.

Willis Towers Watson support the project on risk assessment.